Facebook Power Tips: How to Rock Facebook and Sell to Millennials

Facebook remains a powerful platform for marketing and sales, but with changing algorithms and user behaviors, it takes strategy to truly stand out. Millennials, one of the largest consumer demographics, require a unique approach to capture their attention and convert them into customers. Here’s how you can optimize your Facebook presence and boost engagement among Millennials.

Understanding Facebook’s Algorithm

Facebook's EdgeRank algorithm determines what content appears in users' feeds based on relevance and engagement. This means that not all of your followers will see your posts unless they generate significant interaction. The key is to create highly engaging, shareable content that encourages comments, reactions, and shares.

1. Use Native Video for Maximum Impact

Video content dominates Facebook, but not all video types are treated equally. Native videos—those uploaded directly to Facebook rather than linked from YouTube or other platforms—receive far more engagement.

Why?

• Native videos autoplay, catching users' attention immediately.

• Facebook prioritizes native videos over external links (e.g., YouTube) in its algorithm.

• Larger preview thumbnails make native videos more visually appealing.

Pro Tip: Keep videos short (under 2 minutes), use captions for silent viewing, and hook viewers in the first few seconds.

2. Optimize Your Post Format for Engagement

When curating content, how you format posts can significantly impact their reach. There are two primary posting methods:

• Manual Upload: Uploading an image, adding text, and linking to an article.

• Auto-Pull Method: Posting just the article link and allowing Facebook to generate a preview image and metadata.

Facebook has indicated that the auto-pull method results in higher visibility and engagement. This is because the platform favors its own link preview system over manually uploaded images.

Pro Tip: You can still change the preview image by selecting from Facebook’s auto-generated options to maintain visual appeal.

3. Leverage Facebook Insights for Data-Driven Strategy

Facebook Insights offers detailed analytics about:

• Who is viewing your content (age, gender, location, device used).

• Which posts get the most engagement (likes, shares, comments, clicks).

• What times your audience is most active.

Regularly reviewing these metrics allows you to refine your content strategy, ensuring you post at the best times and focus on the topics that resonate most with your audience.

4. Engage as a Brand, Not Just a Broadcaster

Many brands make the mistake of using Facebook solely as a one-way communication channel. Instead, interact with other pages and users as if your brand were a person.

• Comment on relevant industry posts.

• Share user-generated content from your community.

• Join conversations in groups related to your niche.

By engaging authentically, you increase your visibility and build trust with your audience.

Selling to Millennials on Facebook

Millennials are digital natives who value authenticity, experiences, and social proof. Here’s how to tailor your Facebook marketing to them:

1. Make Your Brand Relatable

Millennials are drawn to brands that align with their values and lifestyles. Ensure your Facebook content reflects a relatable and humanized brand voice. Showcase real people using your products, share behind-the-scenes content, and engage with user comments authentically.

2. Use Stories and Live Video

Facebook Stories and Live Videos generate high engagement because they appear at the top of users’ feeds and create a sense of urgency.

• Use Stories to share quick updates, promotions, or behind-the-scenes content.

• Host Live Q&A sessions, product demos, or real-time customer interactions.

3. Leverage Social Proof

Millennials trust peer recommendations over traditional ads. Encourage and showcase:

• Customer testimonials and reviews.

• User-generated content featuring your products.

• Influencer partnerships to amplify your brand’s reach.

4. Optimize for Mobile Shopping

Millennials frequently browse and shop on their phones. Make sure your Facebook Shop is set up and that your links direct users to a mobile-friendly checkout experience.

5. Run Targeted Ads and Retargeting Campaigns

Facebook’s ad platform allows you to precisely target Millennials based on their interests, behaviors, and demographics. Use:

• Lookalike Audiences to reach users similar to your best customers.

• Retargeting Ads to re-engage visitors who interacted with your website or past ads.

• Carousel Ads to showcase multiple products in a single, swipeable format.

Rocking Facebook and selling to Millennials requires a mix of smart content strategies, data-driven insights, and genuine engagement. By leveraging native video, optimizing post formats, interacting as a brand, and aligning with Millennials' values, you can maximize your impact and drive sales effectively.

Are you ready to revamp your Facebook strategy and connect with Millennials like never before?